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1 the total value method
Макаров: метод одного отсчётаУниверсальный англо-русский словарь > the total value method
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2 the total value method of analog-to-digital conversion
Универсальный англо-русский словарь > the total value method of analog-to-digital conversion
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3 method
1) метод
2) способ
3) процедура
– ADI method
– adjoint method
– aero-projection method
– anaglyphic method
– approximate method
– area method
– averaging method
– axiomatic method
– backing-space method
– balancing method
– ball-and-ring method
– block-diagram method
– bordering method
– Borrmann method
– bottle method
– branch-and-bound method
– brittel-varnish method
– building-block method
– caisson method
– chain method
– chopped-beam method
– Clegg method
– coincidence method
– colorimetric method
– complexometric method
– conductance-measuring method
– cone method
– conjugate-gradient method
– constant-fraction method
– correlation method
– curing method
– cut-and-try method
– deductive method
– deflection method
– delta method
– Deschamps method
– diagram method
– difference method
– dilution method
– dimensional method
– direct method
– dot alloying method
– dry combustion method
– dry method
– Dumas method
– dye-penetrant method
– efflux method
– elastic method
– electrophoretic method
– empirical method
– energy method
– equal-altitude method
– equal-deflection method
– equal-strain method
– escalator method
– estimate by the method
– evaporation method
– exact method
– fall-of-charge method
– finitary method
– floatation method
– floating-zone method
– fusion method
– gradient method
– graph method
– graphical method
– gravimetric method
– gray-wedge method
– grid method
– Griess-Ilovai method
– half-deflection method
– horn-and-lens method
– immersion method
– incremental method
– indirect method
– inexact method
– interfermetric method
– inverse-scattering method
– inversion method
– isolation method
– iteration method
– kick-sorting method
– laboratory method
– load-factor method
– lobe-switching method
– lost wax method
– lumped-parameter method
– machining method
– manufacturing method
– Markowitz method
– mesh-current method
– method of angles
– method of bearings
– method of directions
– method of exhaustion
– method of gisements
– method of image
– method of images
– method of joints
– method of revolution
– method of sections
– method of superposition
– midsquare method
– mirror-image method
– momentum-transfer method
– moving-average method
– nephelometric method
– net method
– net-point method
– neutral-points method
– nodal-pair method
– node-voltage method
– non-destructive method
– non-recursive method
– null method
– numerical method
– objective method
– offset method
– offset-signal method
– operational method
– opposition method
– orthogonalized-plane-wave method
– paramagnetic-resonance method
– particle method
– particle-in-cell method
– perturbation method
– plunge-cut method
– point-by-point method
– polar method
– postulational method
– powder method
– predictor-corrector method
– processing method
– pseudoviscosity method
– pulse method
– pulse-counting method
– pulse-echo method
– pumping method
– qualitative method
– quantitative method
– radiation method
– radiometric method
– raster-scan method
– ray-trace method
– refletion method
– relaxation method
– reliability method
– resonance method
– retardation method
– root-locus method
– rotating-crystal method
– Runge-Kutta method
– saddle-point method
– sampling method
– secant method
– sedimentaion method
– semigraphical method
– separation method
– shadow method
– shake method
– shock-capturing method
– shooting method
– short-cut method
– sieve method
– similitude method
– slope-deflection method
– spectroscopic method
– spiral-scan method
– step-back method
– step-by-step method
– stroboscopic method
– stylus method
– subjective method
– substitution method
– sweep method
– test-line method
– three-base method
– time-of-flight method
– topological method
– total-strain method
– tracer method
– trial-and-error method
– triangulation method
– trilateration method
– Tukey-Cooley method
– Tukey-Sand method
– variable-phase method
– variational method
– visual method
– volumetric method
– Whitham's method
– wobbulator method
– work method
– worst-case method
– zero-beat method
alternating direction method — <math.> метод перемежающийся, метод переменных направлений, метод чередущихся направлений
alternating-variable descent method — <math.> метод покоординатного спуска
balance-chart method of planning — <econ.> метод планирования балансовый
Barrelet method of zeroes — <phys.> метод нулей Барле
baseband recording method — способ раздельной записи видеоинформации с временным уплотнением
branch and bound method — метод ветвей и границ, метод ветвления и ограничения
composite value method — <comput.> метод передачи совместных значений, метод совместных значений
differential control method — дифференцированный метод контроля
divide by differential method — делить дифференциальным методом
equal deflection method — <tech.> метод равных отклонений
false position method — <math.> метод пристрелки
Feynman diagram method — <phys.> техника диаграммная
finite element method — <math.> метод конечных элементов
Hopkinson split-bar method — метод составного стержня Гопкинсона
method of complex gradients — <math.> метод сопряженных градиентов
method of false position — <math.> метод ложного положения
method of feasible directions — <math.> метод возможных направлений
method of fraction levelling — метод нивелирования по частям
method of incremental rates — <engin.> метод относительных приростов
method of penultimate remainder — <math.> метод предпоследнего остатка
method of separation of variable — метод разделения переменных
method of steepest descent — <math.> метод наискорейшего спуска, метод скорейшего спуска
method of symmetrical components — метод симметричных составляющих
method of variation of parameters — метод вариации постоянных
moment distribution method — метод перераспределения моментов
moving average method — <math.> метод скользящих средних
reflected wave method — < radio> метод отраженных волн
regula falsa method — <math.> метод пристрелки
relative method of measurement — относительный метод измерения
spot-scan photomultiplier method — метод сканирования пятном
successive exclusion method — метод последовательных исключений
zero deflection method — <tech.> метод нулевого отклонения
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4 value
1) ценность
2) ценностный
3) значение
4) величина
5) стоимость
6) оценивать
7) нормировать
8) ценить
9) расценивать
10) цена
11) число
12) показатель
– absolute value
– actual value
– adjust to value
– adjustment to value
– allowable value
– angular value
– antiknock value
– approximate value
– assign value
– at cost value
– at prescribed value
– average value
– boundary value
– characteristic value
– color value
– defined value
– discrete value
– drop-out value
– effective value
– exceptional value
– exchange value
– expected value
– face value
– freeness value
– Greenwich value
– hematocrit value
– hydrogen ion value
– ideal value
– improved value
– in absolute value
– inestimable value
– instantaneous value
– insurable value
– knock value
– law of value
– limiting value
– load-bearing value
– low heat value
– mean value
– mean-square value
– negative value
– nominal value
– numerical value
– observable value
– of equal value
– of full value
– omitted value
– operate value
– optimal value
– particular value
– peak-to-peak value
– pH value
– pick-up value
– place value
– positive value
– quiescent value
– reference value
– relative value
– return a value
– returned value
– root-mean-square value
– specified value
– standardized value
– surplus value
– threshold value
– total value
– true value
– truth value
– value of capacitor
– value of flattening
– value of game
absolute value of a vector — <math.> величина вектора, модуль вектора
absolute value sign — <math.> модуль
boundary value problem — задача граничная, краевая задача
composite value method — <comput.> метод передачи совместных значений, метод совместных значений
singular value decomposition — <math.> разложение по сингулярным числам матрицы
switch laser Q to a low value — выключать добротность лазера
upper pure value — верхняя цена, верхняя чистая цена
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5 method
n
- abbreviated method
- accelerated method
- accounting method
- accretion method
- accrual method
- accrued benefit valuation method
- actual cost method
- actuarial method
- adequate method
- ad hoc method
- advanced method
- advertising method
- age-life method of depreciation
- amortization method
- approximation method
- assessment method
- automated processing method
- backtracking method
- balance method
- batch method of production
- bidding methods
- block booking method
- bookkeeping method
- branch-and-bound method
- by-product method of cost accounting
- calculation method
- capital-intensive method of production
- case study method
- cash receipts and disbursements method of accounting
- common methods of fraud
- completed contract method
- complete elimination method
- composition ratio method
- continual review method
- control method
- conventional method
- conventional production methods
- costing method
- cost-based methods
- cost depletion method
- cost-plus method
- cost-recovery method
- cost-saving method
- credit-scoring method
- critical path method
- declining-balance depreciation method
- depreciation method
- design methods
- direct method of depreciation
- direct method of standardization
- direct write-off method
- discounted cash flow method
- distributing method
- distribution method
- double-declining-balance depreciation method
- double description method
- double entry method
- economical method
- effective method
- efficient method
- estimating method
- evaluation method
- fabrication method
- fifo costing method
- first in, first out costing method
- forecasting method
- general method
- generalized method
- genetic engineering method
- graduation method
- graph method
- gross method
- gross profit method
- index method
- indexing method
- industrial method
- inspection method
- installment sale method
- inventory method
- inventory valuation method
- investment valuation method
- irregular method of write-off
- item-by-item method
- job method of cost accounting
- job order method of cost accounting
- joint product method of cost accounting
- kid-glove methods
- labour-hour method of depreciation
- lean production methods
- least-squares method
- lifo costing method
- last in, first out costing method
- loading method
- machine-hour method
- machine-hour rate depreciation method
- machining method
- mail questionnaire method
- major category method
- manual methods
- manufacturing method
- matching transactions method
- materials moving methods
- net method
- network method
- normal method
- numerical method
- one-factor-at-a-time method
- operating method
- output method of depreciation
- packaging method
- packing method
- patentable method
- patented method
- payback method
- periodic inventory method
- perpetual inventory method
- perturbation method
- physical volume method
- playback method
- point method
- prediction methods
- present value method
- pricing method
- prime cost method
- process method of cost accounting
- processing method
- production methods
- production method of depreciation
- production control method
- profit split method
- progressive methods
- quality control method
- quantitative method
- random observation method
- ranking method
- reducing balance method of depreciation
- reinterview method
- replacement method of depreciation
- resale price method
- retirement method of depreciation
- risk management method
- safe method
- sample method
- sampling method
- saturation method
- scheduling method
- scientific method
- searching method
- sequential method
- service output depreciation method
- short method
- simplex method
- sinking fund method of depreciation
- special method
- standard method
- statistical method
- stochastic approximation method
- straight line method
- straight-line method of depreciation
- straight line depreciation method
- straight-line flow method
- sum of the digits method of depreciation
- sum of the years' digits method of depreciation
- systematical method
- table method
- tally sheet method
- taxation method
- teaching methods
- team development method
- test method
- testing method
- total inventory method
- trial and error method
- turnover method
- unit method of depreciation
- unit of production method of depreciation
- unit of production depreciation method
- valuation method
- variational method
- working method
- working hours method of depreciation
- workshop method
- method of accounting
- method of amortization
- method of analysis
- method of assessment
- method of average
- method of calculation
- method of characteristics
- method of collaboration
- method of comparison
- methods of construction
- method of conveyance
- method of cooperation
- method of delivery
- method of depreciation
- method of designated routes
- method of display
- method of distribution
- methods of dodging taxes
- method of estimation
- method of evaluation
- method of exclusion
- method of feasible directions
- method of finance
- method of financing
- method of forwarding
- method of identification
- method of indirect export
- method of indirect import
- method of inspection
- method of leading averages
- method of leading variables
- method of levying duties
- methods of management
- method of manufacture
- method of operation
- method of ordering
- method of packaging
- method of packing
- method of payment
- method of planning
- method of production
- method of promotion
- method of quality determination
- methods of regulation
- method of reimbursement
- method of sales promotion
- method of sampling
- method of settlement
- method of shipment
- method of shipping
- method of smoothing
- method of solution
- method of stowage
- method of stowing
- method of successive approximation
- methods of trading
- methods of training
- method of transportation
- method of working
- cost or market whichever is lower method of inventory valuation
- adopt a method
- apply a method
- develop a method
- employ a method
- follow a method
- introduce a method
- practise a method
- realize a method
- repeal a method
- revise a method
- work out a methodEnglish-russian dctionary of contemporary Economics > method
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6 find
1. Iseek, and уе shall find bibl. ищите и обрящите2. III1) find smth., smb. find a misplaced letter (one's gloves, her hat, one's lost dog, the lost child, etc.) находить /отыскивать/ затерявшееся письме и т. д.', I ran to find a doctor я побежал за врачом; I don't know where to find time не знаю, где взять время; find a new method (a new island, America, etc.) открывать новый метод и т.д; find the means (ways, data, a market, etc.) изыскивать /находить/ средства и т. д.; where shall I find the money? где мне (раздобыть деньги?, где я возьму деньги?; put the book back where you found it положите книгу обратно на место; leave the windows (the papers, her things, etc.) as one finds them оставить окна и т. д. как есть; we must leave everything as we find it мы ничего не должны трогать; take us as you find us принимайте нас такими, какие мы есть; the book found very few readers книга не была популярна у читателей, на книгу почти не было спроса; the anchor found bottom якорь коснулся дна; the bullet found its mark пуля попала в цель2) find smth. find the sum (the actual figures, the result, etc.) находить /определять, вычислять/ сумму и т. д.; find the sum of several numbers (the cube root of 71, the value of the unknown quantity, etc.) определить /вычислить/ сумму нескольких чисел и т. д.', what did you find the total? какой у вас получился итог?3. IVfind smth., smb., in some manner find smth., smb. easily (promptly, suddenly, unexpectedly, by chance, intuitively, etc.) легко и т. д. находить что-л., кого-л.; find smth., smb. somewhere find one's way home (in, there, etc.) находить дорогу домой и т. д.', find smb. in (out) (не) заставать кого-л. дома; I can't find my keys anywhere [я] нигде не могу отыскать свой ключи; find smth., smb. at some time at last he found his way наконец он выбрался на [правильную] дорогу; at last he finds a wife for himself наконец он нашел себе жену4. V1) find smb. smth. find her a taxi (him his hat, them a boat, me a good book, etc.) найти ей такой и т. д.; I found him a job я подыскал ему работу2) find smb., smth. smb., smth. find him a trustworthy man (her a clever girl, it an offence, it a shame, etc.) считать /находить/ его надежным человеком и т. д.', I found him an agreeable person он показался мне приятным человеком, у меня сложилось о нем мнение как о приятном человеке; I find it my duty я считаю это своим долгом5. VI1) find smb. in some state find smb. gloomy (fretful, despondent, etc.) застать кого-л. в мрачном и т. д. настроении; I came and found her ill я пришел и увидел, что она больна; find smb. dead обнаружить, что кто-л. умер /мертв/, найти кого-л. мертвым, не застать кого-л. в живых2) find smb., smth. possessing some quality find smb. funny (ridiculous, foolish, very clever, pleasant, dishonest, etc.) находить /считать/ кого-л. смешным и т. д.; I find him strange today он мне кажется странным сегодня; find smb. guilty (innocent, insane. etc.) признавать кого-л. виновным и т.д., find smth. easy (the translation difficult, the remark helpful, the terms reasonable the bed comfortable, the story boring, it very annoying, etc.) находить /считать/ что-л. легким и т. д.; I find the weather pleasant today сегодня мне погода нравится; find it difficult (impossible, easy, etc.) to understand him (to make her come on time, to remember these figures, etc.) трудно и т. д. понять его и т. д.; we may find it necessary to leave early нам может быть придется рано уйти6. VII1) find smth. to do smth. find time to read (place to put it, courage to contradict him, a way to do so, one's way to make both ends meet, etc.) находить время [.чтобы] читать и т. д., he found nothing new to say он ничего нового не мог сказать; find the case to contain a pearl necklace обнаружить, что в футляре лежит жемчужное ожерелье2) find smth. to possess some quality find smth. to be true (to be false, to be funny, to be unusual, etc.) находить /убеждаться в том/, что это правильно /правда/ и т. д.7. VIIIfind smb. doing smth. find the girl waiting (her crying, the children gathering flowers, etc.) обнаружить /увидеть/. что девушка ждет и т. д.; I found myself disagreeing я вдруг [неожиданно для себя] начал спорить; понял, что я не согласен8. IXfind smth., smb. in some state find the room locked (the event forgotten, the glass broken, the book borrowed, them gone, him arrested, her beaten up, the child taken from him, etc. обнаружить, что комната заперта и т. д.; find one self surrounded by children оказаться окруженным детьми; I found myself obliged to leave мне пришлось уйти9. XII. be found in some place hares are found in woods зайцы водятся в лесах; pin-trees are found in most European countries сосны растут в большинстве европейских стран; it is found everywhere это можно найти где угодно. be found at some time these qualities are not often found такие качества нечасто встречаются2)be found smth. he was found a situation out of tow; ему нашли работу за городом; be found in some state he was found wounded (injured, beaten up, etc.) когда его нашли, увидели /обнаружили/. что он ранен и т. д.; be found somewhere a dagger was found on him when he was searched при обыске у него обнаружили кинжал; be found with smth. that is the only fault to be found with him это его единственный недостаток; it is not the only fault to be found with the play это отнюдь не единственный недостаток пьесы3)be found possessing some quality be found useful /of use (invaluable, of interest, etc.) быть признанным /считаться/ полезным и т. д.; he was found guilty его признали виновным; be found that it has been found that... было установлено, что...10. XVIIIfind oneself (at some time/ this author hasn't fount himself yet этот писатель еще не нашел себя11. XXI11) find smth. in (through, etc.) smth. find mistakes in a composition (the required page in the book, a nickel in the street, copper in the mountains, one's way through the forest, etc.) находить ошибки в сочинении и т. д.; find ten stamps in that drawer найти десять марок в том ящике; find smth. in some state find the room in perfect order (the house in a filthy state, my papers in a mess, etc.) находить комнату в полном порядке и т. д. find smth. for smb., smth. find a post for him (time for almost anything, money for his education, etc.) найти ему место / должность / и т. д.; find smth. after smth. find smth. after a careful search найти / обнаружить / что-л. после тщательных поисков2) find smth. to(about, etc.) smth. find an answer to the problem (all about it, information on the subject, etc.) выяснить / найти / ответ на вопрос и т. д.3) find smb., smth. in / at, on / some place find smb. at home (in the garden, in the camp, at table, etc.) застать / найти / кого-л. дома и т. д.; I found him still in bed я застал его еще в постели; find oneself in hospital (in prison, on board the ship, etc.) оказаться в больнице и т. д.4) find its / one's / way (in)to (out of) smth. the river finds its way to the sea река впадает в море; how did it find its way into print? как это попало в печать?; I'll find my way out of these difficulties я сумею найти выход из этих трудностей5) find smth., smb. in smth., smb. find expression in smth. найти свое выражение в чём-л.; find a true friend in her (a warm supporter in him. etc.) обрести истинного друга в ней и т. д.; I can find по faults in him я не замечаю у него никаких недостатков; find smth. with smb. find happiness with smb. обрести счастье с кем-л.; find smth. for smth. find no reason for smth. не видеть / не находить / [никаких] причин для чего-л.; I can find по excuse for his behaviour я не представляю, как можно оправдать его поведение12. XXIIfind smth. in doing smth. find pleasure in gardening ( joy in dancing, difficulty in speaking aloud, etc.) с удовольствием заниматься садоводством и т. д.13. XXVfind [that]... find that I was mistaken понять, что я ошибался; find that he could not swim обнаружить, что он не умеет плавать; this letter, I find, arrived yesterday письмо, я вижу / я обнаружил /, пришло вчера -
7 accounting rate of return
сокр. ARR фин. бухгалтерская рентабельность, бухгалтерская [учетная\] доходность (показатель прибыльности организации, рассчитываемый на основе данных бухгалтерской отчетности как отношение какого-л. бухгалтерского показателя прибыли к бухгалтерской стоимости инвестиций, вызвавших эту прибыль: напр., расходов по реализации инвестиционного проекта, суммарным активам компании, собственному капиталу и т. д.; не предполагает учета дисконтированных будущих доходов и расходов)Syn:See:
* * *
учетная ставка дохода: отношение прибыли к затратам без учета сложных процентов или дисконтирования (простейший метод).* * ** * *. A method of computing the profitability where the total cash inflow over the life of the project is reduced by expenses. This amount is divided by the estimated life of the project to arrive at an annual return. That's divided by the investment's cost. The result is an average rate of return. See Discounted Cash Flow. . Small Business Taxes & Management 2 .* * *чистая прибыль, ожидаемая от инвестиций, рассчитанная в процентах от балансовой стоимости инвестированного капитала abbrARRАнгло-русский экономический словарь > accounting rate of return
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8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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